Profile

BACKGROUND OF THE COMPANY

Cob-A Industries Ltd. is the largest and arguably the leading sachet water producing company in the country. The business started about eighteen years ago in 1996 as a sole proprietorship under the business name Cob-A Industries, when it introduced onto the Ghanaian market potable water packaged in sachets. This innovative idea of packaging water was conceptualized and promoted by its first Managing Director, Mr. Divine Otoo Agorhom, who is an enterprising business executive with many years experience dealing in water processing accessories from Nigeria and

European countries. This idea did not only serve its purpose of convenience, availability, portability and affordability, but also consumers’ need for hygienically treated water.

The business was started initially in Accra, and being a relatively new product, it required the personal efforts of the promoter in introducing it onto the market. By dint of hard work and sheer perseverance, the product became accepted by the market and people started appreciating and patronizing it.

Having thus successfully entered the Accra market and riding on the back of a very catchy brand name “STANDARD DRINKING WATER” the company moved swiftly to enter markets outside of Accra, e.g. Aflao in the Volta Region, Cape Coast and Swedru in the Central Region. This move enabled the company’s product to be the first in those markets, a situation which makes it still the leading product for sachet water in those markets today.

Another strategy which the company employed was to set up production units within its strong market holds. This afforded it to reduce haulage costs of the product over long distances from Accra, as well as making it readily available at an affordable price to its consumers.